Swedish company Game Lounge purchases betting.com domain name


Digital marketing company Game Lounge which has locations in Sweden, Spain and Malta has acquired premium domain name betting.com, the amount for which betting.com was purchased for has not been disclosed. As previously mentioned, Game Lounge is a digital marketing company which does online marketing for a number of different companies in different industries but their primary area of focus is online gaming and casinos.

Which speaks to the recent purchase of the domain name betting.com. The purchase of the domain name is part of Game Lounges plan to expand into the U.S. market and position themselves and get a strong foothold in the growing online betting market in the United States.

Game Lounge previously purchased Panorama Partners which was doing business as bettingmetrics.com, a platform as a service/sports betting software aimed to help bettors increase their profits. BettingMetrics.com has a strong presence in the United Kingdom but a part of Game Lounges plan to expand in the U.S. involves re-branding BettingMetric.com as betting.com.

Jonas Cederholm the Founder of Game Lounge released this statement regarding the purchase of betting.com.

“ This acquisition is part of our strategy to expand our position in attractive and fast-growing verticals. The US Online Sports Betting market is growing fast and estimated to be worth over 5 billion USD in 2025. We see a great fit with our most recent investment in Bettingmetrics. It gives us the opportunity to improve our market position in the US and supports our mission to become the leading sports betting community in the US and beyond”, says Jonas Cederholm.

Bettingmetrics will in the coming weeks be re-branded as Betting.com and we look forward to working with both new and existing customers on this project.

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